February, 2016

Greening Your Products and Processes

With rising energy prices, stricter governmental regulations and public attention focused on environmentally friendly approaches to design and construction, green building is becoming an increasingly essential matter for the Australian building and construction industry.

BCI Australia has conducted research into green building since 2006. Industry stakeholders were asked their opinions on the status quo of green building and how it affected their businesses.

Since 2006, participation in green building projects has risen to 90% of those stakeholders, which in turn means more green products and processes are bring employed.

The three most prevalent motives for companies to pursue ‘green building’ principles were:

  1. To achieve lower lifecycle costs
  2. To protect the environment and reduce the impact of global warming
  3. To achieve increased building value or marketability

Green Star-rated buildings will continue to escalate, as developers, investors and end-users all recognise the ‘green’ makes good business sense. Some areas to consider when marketing your products and processes include:

  • Types of materials
  • Manufacturing process
  • Packaging
  • Energy efficiency
  • Recyclable

Here are some tips to remember when developing your green marketing message:

  • Tell a story – Why do you invest in making your products green? Why is it important to you?
  • Be specific – Many decision makers are sceptical about what is green, so being certified and having evidence to back up your message is important.
  • Keep your promises – Your business needs to live by what you promise. Not delivering on that can damage a brand.

Click here to download the full article on ‘Greening Your Products & Processes’.

8 Ways to Get the Most Out of Your Equinox Experience

Trade shows are a great way to get face time with busy specifiers. They are an integral part of any marketing strategy and this is proven by the hundreds of suppliers that exhibit at Equinox every year.

These tips and tricks can help you get the best return on investment for your exhibition space:

  1. First impressions count – Specifiers are visual people so make sure your stand is engaging and showcases your products at their best.
  2. Create an open space – Make the front of your space open and inviting. Place tables and equipment at the back so there is plenty of room for interested people to stand.
  3. Make it visual and tangible – Specifiers are tactile people, so inspire them with plenty of samples.
  4. Get competitive – Running small competitions at your stand is a great way to draw people in as well as collect business cards.
  5. Be project specific – Specifiers may not relate to your products but they will relate to the projects you have successfully had your products implemented in.
  6. Pick the right people to represent you – You want people working your stand that are friendly and welcoming but not too overbearing.
  7. Capture conversations on business cards – Speaking to a specifier? Grab their business card and jot down some bullet points about your conversation.
  8. Follow up – Schedule time within 2-3 days to follow up on leads.

Practice makes perfect, so next time you’re exhibiting at Equinox try out the tips above. Good luck and we hope to see you soon!